Racing Club + A.L.M.A| I Don't Remember
Post-match interviews are one of the most anticipated moments for football fans, even though players’ answers are often predictable. To raise awareness about Alzheimer’s disease, we asked Leonardo Sigali, captain of Racing Club, one of Argentina’s most popular football teams, to pretend he couldn't remember anything that had just happened on the pitch during a live post-match interview.
The result? We turned an ordinary interview into one of the most surprising and viral moments in sports, sparking a nationwide conversation about Alzheimer’s.
