Cetrogar | The Size of your Envy
In a World Cup year, everyone wants the biggest TV possible to watch the matches. So, this campaign invited argentineans to embrace their jealousy of their neighbor’s LED TV by simply snapping a picture and sending it via WhatsApp, to be rewarded with a discount for a bigger one.
To make it happen, we trained an AI agent to analyze the size of TV boxes and turn them into big discounts on Quantic TVs. Based on the size of the box or TV shared via WhatsApp, “Q”, Quantic’s chatbot, would offer a discount on a brand-new TV with an even bigger screen.
